What is Google Analytics
Google Analytics is a free tool from Google that lets you analyse the behaviour of your visitors on your website. It helps you gain insight into what's happening in your webshop, such as:
How many visitors you have: See how many people visit your website.
Where they come from: Discover through which channels, such as Google Ads or social media, customers arrive at your webshop.
What visitors do: Analyse which pages are visited and where people drop off.
Measuring conversions: Track important actions such as orders placed or quote forms filled in.
Linking Google Analytics via Google Tag Manager (GTM)
Setting up Google Analytics via Google Tag Manager is easy. To do this, follow Google's official guide: https://support.google.com/tagmanager/answer/9442095?hl=nl
Please note!
Don't have Google Tag Manager yet? Then first create a Google Tag Manager account and link it to your PromoCat webshop. Want to know more? Click here
Have you installed everything? Then you can start measuring conversions. Want to know more about this? Click here.