What is a Google Shopping Feed?
The Google Shopping Feed is a data file that contains all the information about your products, such as prices, shipping costs and stock. This feed is used by Google Merchant Center to show your products in Google Shopping and to create ads via Google Ads.
Getting started with setting up Google Merchant Center
Take a look at our step-by-step guide:
In your CMS (back-end), go to "Instellingen" (Settings).
Open the "Webwinkel" (Webshop) tab.
Tick 'Google Shopping Feed genereren' (Generate Google Shopping Feed).
Click "Opslaan en verder" (Save and continue).
Create an account via Google Merchant Center. Read more: https://support.google.com/merchants/answer/12159157?hl=nl
Click the gear (settings) within Google Merchant Center and choose 'Gegevensbronnen' (Data sources). Read more: https://support.google.com/merchants/answer/12158380?sjid=12509661707045136778-EU
Then create a new product source.
Choose 'Producten uit een bestand toevoegen' (Add products from a file).
Then choose 'Geef een link naar een bestand op' (Provide a link to a file) and enter 'jouwwebshop.nl/feed/googleShoppingFeed.xml'.
Choose 'Elke 24 uur automatisch updaten' (Update automatically every 24 hours).
At the bottom of the page, choose 'België en Nederland' (Belgium and the Netherlands) with the feed label 'NL'.
Information
Do you want to know more about creating a new product source within Google Merchant Center? Then check out Google's explanation: https://support.google.com/merchants/answer/12158380?sjid=12509661707045136778-EU
How do you regenerate the Shopping Feed?
The Shopping Feed is automatically updated every 24 hours. Have you made major changes and want to refresh the feed immediately? Then follow these steps:
Regenerate manually:
Type /feed/googleShoppingFeed?regenerate=1 after your webshop URL.
Example: jouwdomein.nl/feed/googleShoppingFeed?regenerate=1
Wait:
Regenerating can take a few hours, depending on the number of active products.